DROR
ETZION

BUSINESS
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SUSTAIN​ABILITY

DROR
ETZIO N

Professor

Steven Grossman Endowed Chair in Sustainable Business

University of Vermont

SUSTAINA​BILITY

Sustainability is the most significant business imperative for the 21st century.

The dangers unleashed by​ a chaotic climate are matched only by the enormous business opportunities that will emerge as​ society inexorably shifts to more sustainable forms of economic activity. Old ways of thinking will be jettisoned, and new business approaches will emerge. 

Understanding and embracing sustainability will make the difference between thriving in a new economic paradigm and disappearing from the business landscape.

SUSTAINABILITY AND INNOVATION

Designers have always viewed constraints as a springboard. Similarly, sustainability can unleash tremendous innovation, not just in products, but perhaps more importantly in business model ideation. 

Often, people confuse sustainability with being less bad. 

But business ​sustainability is really about doing more good.